Hi, I’m Muddaa.I build AI companies and share the playbook.

For 11+ years I’ve helped startups and well-known brands grow around the world. Now I’m building Gridwork, Momentem, Leila and Onshow, and sharing everything I learn with a free community of builders.

Join my free community →Book a call
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My story · 3:12
Why I do this

Since 2015 I’ve helped other people’s companies grow, first as a freelancer, then as a head of marketing. I kept meeting founders with great ideas and small teams, buried in work that should run itself. So now I build the tools I wish they’d had, and share everything I learn along the way.

A candid photo of you working or thinking
Muddashir Siddique
My vision

Every small team should be able to work like a big one.

AI is finally good enough to do real work. My companies exist to put it in the hands of founders, parents and agents, with people still making the calls that matter. The community is where we figure out the rest, together.

  1. 01AI should do the work. People should make the calls.
  2. 02Share what works, and what didn’t.
  3. 03Build with the people you’re building for.
My businesses

What I’m building.

GridworkAI employees

AI employees you can hand real work to.

An AI employee platform. AI employees for content, sales, ads and SEO that do real work inside your tools.

In betaBuilt for startups & SMBs
Visit bygridwork.com
Video: me explaining Gridwork (30–60s)
Muddaa on Gridwork · 1 min
MomentemCustom AI & FDE

AI systems that reach production.

Custom AI and forward-deployed engineering. We build AI systems and embed engineers until they run in production.

Taking projectsBuilt for enterprises
Visit momentem.ae
Video: me explaining Momentem (30–60s)
Muddaa on Momentem · 1 min
LeilaFor parents

Your family’s copilot for the school week.

An AI copilot for parents. Leila reads the school mail, fills the forms and keeps the whole family in the loop.

Waitlist openBuilt for parents
Visit hileila.com
Video: me explaining Leila (30–60s)
Muddaa on Leila · 1 min
OnshowFor real estate agents

The AI copilot for real estate agents.

An AI copilot for real estate agents, built to help them list, market and close faster.

In betaBuilt for estate agents
Visit Onshow
Video: me explaining Onshow (30–60s)
Muddaa on Onshow · 1 min
Video: me explaining Gridwork (30–60s)
Muddaa on Gridwork · 1 min

Come build with me.

A friendly room of founders, marketers and operators learning to grow with AI. I share what I'm testing every week, and you get every free resource first.

  • Weekly notes from the build
  • Free guides, prompt packs and templates
  • A live Q&A with me every month
  • First access to courses and cohorts
Join the community →
A note from me

The most useful things I've learned didn't come from courses. They came from other people who were building, sharing what worked and what didn't. That's what this community is for.

It's free, and I'm in there every week. Come say hi.

Muddaa
Resources

Things I've made to help you grow.

GuideFree

The AI Marketing Playbook

How I use AI across the funnel, from customer research to follow-up, step by step.Prompt packFree

Prompts for growth teams

Forty copy-paste prompts for research, positioning, content, ads, follow-up and analysis.Video courseFree

AI-First Marketing

Six self-paced lessons on building an AI marketing engine, each ending with one thing to ship.WorkbookFree

Founder GTM Sprint

A six-week go-to-market plan you can run solo, with a worksheet for every step.WorkshopFree

AI agents for marketers

Workshop notes and the full setup for a first agent that drafts replies to new leads.TemplatesFree

Content engine kit

The content calendar, brief and review checklist I use every week, ready for any doc or sheet.EbookFree

Scaling worldwide

Lessons from 11 years of helping products grow across borders: what changes, and what doesn’t.ChecklistFree

The launch checklist

What I check before, during and after anything goes live, for launches of any size.

Every resource is free. Pop in your details once and read any of them.

See all guides
FAQs

Questions I get a lot.

Something else? Email hello@muddaa.com

See all questions

Yes. The community, my weekly notes and the free resources cost nothing. Courses, cohorts and the membership are there if you want to go deeper.

On WhatsApp. Tap Join community and the invite opens in WhatsApp, no email needed.

Founders, marketers and operators who want to use AI to grow a business, whether you’re just starting or already running it every day.

Free resources are the playbooks, prompt packs and templates I use myself. Paid courses and cohorts go deeper, with step-by-step lessons and time with me.

Thirty minutes on your growth, your AI plans, or working together. You leave with a clear next step, whether or not we work together.

Of course. Gridwork, Momentem, Leila and Onshow each have their own site, or book a call and I’ll point you to the right one.

Blog

Things I'm thinking about.

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Latest · 7 min readHow I use AI across the whole funnelThe system behind four AI companies, from research to follow-up, and the one rule that keeps it honest.