Scaling worldwide
Lessons from 11 years of helping products grow across borders: what changes, and what doesn’t.
What changes, and what doesn’t, when a product crosses borders. It’s what I’ve learnt from 11 years of helping companies grow in markets around the world, across tech, crypto and fintech, B2B and B2C. It’s for founders and marketers planning their next market, and it ends with a 90-day plan you can run for it.
What’s inside
- 01Choose the next market with evidence
- 02Language before translation
- 03Trust travels slowly
- 04What has to change locally
- 05Keep one engine
- 06Mistakes to avoid
- 07A 90-day plan for your next market
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