Things I'm thinking about.
Notes, playbooks and essays on building AI companies and growing them.
How I use AI across the whole funnel
The system behind four AI companies, from research to follow-up, and the one rule that keeps it honest.
Read the postWhy most AI pilots never reach production
Pilots rarely fail on the model. They stall on ownership, workflow and trust. A teardown of why, and what gets one into daily use.
Every small team should be able to work like a big one
Big teams win on specialists, process and coverage. AI can now give a small team all three, as long as people keep making the calls.
The approval step: letting AI do real work without losing control
How to design the human review that lets AI do real work: what needs a yes, how to keep the review fast and when to loosen it.
Turn customer words into headlines: a one-hour research sprint
A step-by-step sprint for finding the words your customers already use and turning them into headlines you can test this week.
What changes when you take a product to a new market
Translation is the easy part. Here’s what really changes when you enter a new market, what should stay the same and where AI helps.